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Event Details
Social media is becoming the new medium for businesses to develop fans and increase revenues. Success stories of companies engaging in social media are occurring on a daily basis. Do you even realize what your business might be missing out on by improperly engaging in or not monitoring Social Media at all?
Perhaps you are new to Social Media, or maybe you are dabbling with some of the sites but want to make sure you are doing things right. Regardless of how you plan to use Social Media for business, you need to ensure you're not wasting your time and/or not damaging your company brand by either not engaging in social media or doing it the wrong way!
Get started using Social Media for business the right way by taking this class taught by the published social media author and creator of the Windmill Networking blog Neal Schaffer. Classes are taught in a small environment with one-on-one help to make sure you achieve optimum results for your attendance that you can take home and put to immediate use. The workshop will also offer you a chance to network with other attendees and see how we can put the power of Windmill Networking to use to help each other out.
In this 90-minute workshop, the following topics will be covered:
1) Introduction to the Social Web
- A Short History of Communications
- The Convergence of Social Media
- Why Social Media is Not a Fading Trend
2) Social Media Site Overview
- Introduction to the Major Social Media Sites
- Understanding How to Engage in Social Media
- How Does Social Media Relate to Your Company?
3) Detailed Look at the Top 5 Social Media Sites: Blog/WordPress, YouTube, LinkedIn, Twitter, Facebook
- Introduction
- Main Functionality
- Case Studies
- Tips
4) Getting Started
- Creating Your Social Media Strategy
- Social Media Strategy Implementation
- Assessing Your Success
5) Q&A
By attending this workshop, you will save yourself hours of work trying to discover how to get started and start creating your social media strategy to increase sales NOW!
When & Where
Executive Career Services
2955 Main Street, Suite 110
Irvine,
CA 92614
Wednesday, December 2, 2009 at 1:00 PM - Wednesday, January 6, 2010 at 2:30 PM (PT)
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Hosted By
Windmill Networking / Neal Schaffer
Neal Schaffer is the President of Windmills Marketing, a social media marketing strategic consultancy, and has helped multiple companies from a variety of industries with their social media strategic planning and implementation.
Windmills Marketing works hand-in-hand with businesses in a consulting role to understand their corporate objectives and how social media can help them reach their goals. From collaborating with internal stakeholders in generating a strategic plan to coaching and training employees on how best to use the different channels that exist, Windmills Marketing provides a true end-to-end solution for companies who wish to understand, leverage and maximize their social media presence.
Neal is also an internationally recognized speaker on a variety of social media-related topics as well as award-winning author for his best-selling book, "Windmill Networking: Understanding, Leveraging & Maximizing LinkedIn". He is also the creator of the Windmill Networking blog, a trusted source for strategic social media advice.
A social media strategist who has a successful background in B2B sales and business development and is fluent in both Japanese and Mandarin Chinese, Neal provides a unique perspective in helping both businesses and professionals to navigate, embrace, and truly leverage social media as a powerful tool to reach specific objectives.
Neal is a graduate of Amherst College and currently resides in Orange County, California.
Contact Neal at nealschaffer@gmail.com.
